| In these troubled times even women and minorities are on the Motor Company's radar. Harley-Davidson's recent marketing efforts were the subject of an article in the latest issue of Chief Marketer magazine. Yeah, yeah... I can hear the yawns all the way from here. Most people think marketing is about as fascinating as outdated road maps. I just happen to be fascinated by both. But this article was interesting- not so much for what Harley is doing with their marketing, but what their marketing says about motorcycling in ... continue
-- Posted By Rex Brown to Places 2 Ride Blog at 6/24/2009 05:20:00 PM |
