Mahindra and Mahindra Jeeps
M&M's association with the automobile business dates back to 1945. The Company was incorporated in 1945 and was originally formed to manufacture utility vehicles for the Indian market, initially by importing and assembling Willys Jeep kits. The manufacture of utility vehicles commenced in 1954 in collaboration with Willys Overland Corporation and its successors, Kaiser Jeep Corporation and American Motor Corporation (now part of the DaimlerChrysler group).
Over the years, the Mahindra brand of vehicles have come to represent high quality, ruggedness, durability, reliability, easy maintenance and operational economy. These are the qualities that have endeared the vehicle to individuals as well as institutions like the Indian armed forces.
Over the last two decades, the Indian market has been flooded with modern cars and SUVs, flaunting all sorts of wizardry like ABS, traction control, personalised comfort zones and what not. Above all these sophisticated micro-processors-on-wheels, withstading the tests of time, stand out Mahindra jeeps !
Mahindra jeeps still hold a special place in the hearts of some of us. We who realise that a Mahindra jeep is much more than a vehicle to be used for office-home-grocery-cinema commutes. We who still get that butterflies-in-the-stomach feeling on seeing those strong lines of a jeep. We who get that rush of adrenaline just hearing that diesel revv. We who can feel the increase in heartbeats as soon that 4WD is engaged. We who believe in You are what you drive...
This groups is dedicated to people who own or admire M&M vehicles for what they are : jeeps of India, built in India, built for India !