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Article Title:
==============

The Volkswagen Rabbit Springs Back Into Action After 22 Years

Article Description:
====================

"Volkswagen customers want a relationship with their cars. Names
like The Thing, Beetle, Fox, and Rabbit support this," states
Kerri Martin, Volkswagen's Director of Brand Innovation, in a
press release distributed in April, 2006. The company took
enthusiasts at a New York auto show by surprise when it announced
the re-branding and re-labeling of its fifth generation Golf
model, just in time for Spring.


Additional Article Information:
===============================

338 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-02-06 10:12:00

Written By: Adam Rooney
Copyright: 2006-2008, All Rights Reserved
Contact Email: mailto:articles@...



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The Volkswagen Rabbit Springs Back Into Action After 22 Years
Copyright (c) 2006-2008 Vasrue.com, All Rights Reserved
Written by: Adam Rooney
http://www.Vasrue.com




"Volkswagen customers want a relationship with their cars. Names
like The Thing, Beetle, Fox, and Rabbit support this," states
Kerri Martin, Volkswagen's Director of Brand Innovation, in a
press release distributed in April, 2006. The company took
enthusiasts at a New York auto show by surprise when it announced
the re-branding and re-labeling of its fifth generation Golf
model, just in time for Spring.

This move was a definite response to a long-time slump in U.S.
Volkswagen sales, with 2005 marking a 12.5 percent drop while
other auto imports gained tremendous ground. It's Rabbit sales
have consistently reached targets, hitting 1.3 million between
1974 and 1985, when the company changed its nameplate to Golf.

Previous reintroductions have treated the company well, with
their 1998 Beetle rebirth pushing model sales above 80,000 in
just two years. Though sales returned to stable levels since, the
company announced its convertible version in 2002, forging yet
another sales spike.

Volkswagen began manufacturing the Rabbit with the new Golf II
nameplate in 1985, followed by two successors, Golf III and Golf
IV. Today's fifth generation Rabbit is available in the U.S. and
Canadian markets only.

The Rabbit sells in two- or four-door versions, with the two-door
starting at $14,990. Standard features include active front head
restraints, ABS braking system, traction control, front-side
airbags, air conditioning, anti-theft alarm and remote locking.
The car also comes with 24-hour roadside assistance for four
years and new vehicle warranties with unlimited mileage.

The 2006 Rabbit also offers reduced interior noise, improved body
strength, driving dynamics and crash protection. A powerful new
engine generates 150 horsepower with a larger displacement of 2.5
liters and five cylinders. This model is equipped with a standard
electro-mechanical steering system.

Cosmetically, new laser-welding production processes ensure
exceptional fit and finish. The body offers increased legroom,
added interior space and a larger rear-hatch opening.

Martin does not view the Rabbit return as an attempt to recreate
the original Rabbit, but instead offer enhanced performance,
clever design, efficiency, agility and nimbleness, as the name
implies.




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Adam Rooney writes about Cars, Trucks and Automobiles.
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