--- In Prius-2G@yahoogroups.com, "Bill G." <wwblues2@...> wrote:
>
[ snip ]
>
> Mark, you know I agree with you, and even said that there are plenty
> of people driving trucks that don't need them. But, the point was
> that they *wanted* them. That is what needs to change.
>
> As far as their advertising goes, I can't think of one ad for anything
> that *made* me go out and buy something.

[ snip ]

> BillG
> Minneapolis
>

Bill - you're correct. No advertising "makes" anyone buy something.
But desire it strongly? I think this is possible.

I've learned from my kids that many cannot distinguish between "want"
and "need" (as in I need an iPod vs I need to eat). I'm sure this
blurring of want vs need has something to do with the economic pickle
we find ourselves in. I may "need" a new MacBook Pro, until I realize
I have a perfectly serviceable G4 450. That's what advertising is all
about - making you *want* something. And if you can't distinguish
between want and need, well, so much the better from the advertiser's
point of view.

This has gotten way off topic. Here - I highly desire my Prius!

Mark
Portland, Maine
Think globally, act locally