In a move to link General Motors (GM) and its vehicle brands more
closely, the company today announced that its corporate emblem will
begin appearing on all recently-introduced and all-new 2006-model
vehicles produced and sold in North America starting this month. GM
vehicle brands include Chevrolet, Pontiac, Buick, GMC, Cadillac,
Saab, Hummer and Saturn.

"The GM badge is a promise of trust to our customers, reflecting our
commitment to deliver the best value to them," said Mark LaNeve, GM
North America vice president, Vehicle Sales, Service and
Marketing. "Our own studies show that consumers place a tangible
value on the General Motors name. They like knowing that the car or
truck they're driving benefits from GM's global expertise in
powertrain, design, engineering and advanced electronics. Our recent
announcement that StabiliTrak (ESC) and OnStar will gradually become
standard features on all GM cars and trucks is a tangible
illustration of what GM adds to the individual and unique character
of our product brands. We believe the time is right to capitalize on
those impressions, starting in North America."

LaNeve noted that the GM badge conveys an important message to
consumers. "The name 'General Motors' speaks to people," he
said. "It is a name people trust. We've been in business nearly 100
years and we're the global sales leader. Research tells us that many
of our most outstanding segment-leading vehicles are not associated
by the customer to be part of the GM portfolio. Seeing that GM badge
on vehicles evokes our heritage of leadership and makes an easy
connection between our great lineup of vehicle brands and the
company behind them."

The move reflects the growing trend, uncovered in GM's own research
as well as in surveys and studies conducted by private firms, that
consumers seek closer identity with the brands behind their favorite
products.

The GM badge will take the form of a small silver square, embossed
with the GM logo, placed on both sides of the vehicle on an
appropriate location between the front and rear wheels above the
rocker and below the glass belt line.

Source: General Motors