According to AutoVIBES, a monthly study from online automotive
research leaders Harris Interactive(r) and Kelley Blue Book
Marketing Research which tracks the launch of new nameplates,
domestic vehicle manufacturers were successful in creating 'buzz'
around their new-vehicle launches during 2004. Six vehicles on
the "2004 Best Buzz" list are from Detroit. Chrysler claimed the top
two slots on the 2004 list with the Chrysler 300 reigning in at No.
1 and the Dodge Magnum grabbing a very close No. 2. Additional
domestic vehicles making the "2004 Best Buzz" list come from the GM
line-up including the Pontiac GTO, Chevrolet Colorado, Chevrolet
Equinox and Cadillac SRX.

AutoVIBES 2004 "Best Buzz List"

-Chrysler 300
-Dodge Magnum
-BMW 6-Series
-Nissan Titan
-Pontiac GTO
-Chevrolet Colorado
-BMW X-3
-Chevrolet Equinox
-Mazda 3
-Cadillac SRX

"This is a significant achievement for a vehicle since 'Best Buzz'
is chosen by consumer vehicle buyers," said Rick Wainschel, vice
president of marketing research, Kelley Blue Book. "'Best Buzz' is a
combination of manufacturing a great vehicle and the successful
execution of advertising and marketing plans that truly resonate
with consumers."

AutoVIBES tracks buzz, which is calculated based on in-market
vehicle buyers' reactions and awareness to new nameplates entering
the marketplace, three to six months prior to the vehicle arriving
at dealerships through nine months of vehicle sales.

AutoVIBES is a monthly survey of approximately 2,000 U.S. adults
ages 18 and over who plan to purchase or lease a new vehicle within
the next 12 months. The survey is conducted for five days on Kelley
Blue Book's website (http://www.kbb.com), the most visited website
among in-market vehicle buyers. The study was designed and analyzed
jointly by Harris Interactive and Kelley Blue Book Marketing
Research.

Source: Kelley Blue Book/PRNewswire